“Instead of being presented with stereotypes by age, sex, color, class, or religion, children must have the opportunity to learn that within each range, some people are loathsome and some are delightful.” ― Margaret Mead
Media is the most powerful force in today’s world shaping the worlds perception of themselves, causing an individual to struggle or better yet change it. The society that we live in is a Patriarchal society with a male dominated media control. This however creates “Stereotyping”
According to Nicholson, females are portrayed as “sex object”. In 1987, there was a protest by Sistren Theatre Collective in Jamaica about a particular ad about a women bottom and legs being advertise with the caption “Your bottom line is beautiful when you make it in Jamaica”. It was said that the promotion was to lured investors to the free Zone (Jamaica) with the idea of women as sex objects.
Nicholson also mentioned that the media also depict in a person`s mind how they should look, the ideal look (slim figures, small breasts, flat stomachs etc ). He stated that this ideal image is shown through overseas media. We can definitely see this a lot, through music videos, movies or better yet, commercials or billboard ads whenever we travel overseas, pictures like Kim Kardashian and Jennifer Lopez butt.
As for our male counterparts, they are always the ones that are praised. Nicholson mentioned that if a wife is abused by her husband it’s her fault, she cheated. He stated that what happens to a female is of no concern, using US gansta rap to justify this statement.
“Lookin through her window, now my body is warm
She’s naked, and I’m a peepin tom
Her body’s beautiful, so I’m thinkin rape
Shouldn’t have had her curtains open, so that’s her fate…..
Then slit her throat, and watched her shake” (Jordan, Willie D, 1990)
Although they get praised they too are serotype, for their, Masculinity, aggression and violence etc.
All of this is like “Dangers of a Single Story” only one idea or image is shown
Nicholson, H(2002). Gender as a Dynamic Concept in the Media. Retrived on March 17, 2012 from
Jordan, T. B . Dennis, J. W(1990). Mind of a Lunatic [Geto Boys]. The Geto Boys [CD]. Def American/Warner Bros. Records. (1988-1990) Retrived on March 16, 2012 from